Discover the Unforgettable Charm of Costa Rica\’s Pura Vida!

Pura Vida: Costa Rica’s Pick‑Me‑Up Phrase

Pura Vida literally means “pure life,” but in the tropics it’s more like a Swiss‑army word for “whatever, all good!” It’s handy for greeting someone, saying goodbye, or just cheering up a situation.

When the Sun’s Shining

• “Hey, how’re you?” Pura Vida! – a casual hello that means “all good.”
• “See you later!” Pura Vida! – a breezy farewell, showing you’re easygoing.
• “The beach looks amazing.” Pura Vida! – a nod that life is awesome.

When Things Go Wrong

• Stuck in traffic? “It’s fine, Pura Vida.” – shrug, because life goes on.
• Forgot your beach towel? “That’s life, Pura Vida.” – a laugh it’s all part of the adventure.

During a recent trip with the Costa Rican tourism board and my buddy Minube, I caught a little video that shows the full spirit of Pura Vida. It’s short, it’s sweet, and it’s a great reminder: whether the day is smooth or a bit rough, keep it pure, keep it life‑ful.